The Authority Advantage

Step 1 of 4 — Your foundation

Let's start with your story

You've spent years building expertise, credibility, and a reputation that means something. This assessment helps us understand where you are right now — so we can identify exactly what needs to shift for your presence to catch up with your expertise.

Your name

Your profession, business or field of expertise

In one sentence — what do you do (or what have you done), and who benefits from it?

Which best describes you right now?

I run a business or practice I'm retired or semi-retired I'm looking for my next role Other

How long have you been doing this work?

Your city or region

Your email

Step 2 of 4 — Your digital presence

What does the world see when it looks for you?

Today, before anyone calls you or refers someone to you — they search for you. This is about understanding what they find.

If someone Googles your name or specialty right now

I appear clearly on page 1 I show up but it is not clear or compelling I am difficult to find I essentially don't appear online

Your website

Clear, current, built around my value Exists but outdated or generic Very basic — mostly contact info I don't have one

Your LinkedIn profile

Fully built — strong headline and about section Set up but incomplete or not updated Just my name and job title I'm not on LinkedIn

If someone asked an AI tool for a recommendation in your field

I've checked — I appear in AI answers I've never thought to check I checked — I'm not showing up

Step 3 of 4 — Your credibility signals

How visible is your expertise in the world?

Your expertise lives in your head and in the results you have delivered. The question is whether it also lives where people can find it.

Content — articles, posts, videos, newsletters

I publish consistently — my thinking is out in the world I post occasionally but without strategy Rarely — a few times a year I don't create content

External credibility — press, publications, speaking, podcasts

Yes — featured in multiple places A couple of appearances, not consistent Not yet

Your signature methodology or point of view

Yes — clearly communicated in my materials Yes — but in my head more than on the page I'm working on defining it Not yet I'm not sure this applies to me

How do most opportunities find you right now? (clients, roles, invitations)

Step 4 of 4 — Where you want to go

What needs to shift?

Your answers here shape everything in your report. The more honest and specific you are, the more useful this becomes.

What is the gap between your expertise and how you show up online?

What would change if your visibility were stronger?

Where are you in your journey right now?

Urgent — visibility gaps are actively costing me opportunities Ready to act — committed to making a change In a season of becoming — gathering clarity before my next move

Reviewing your visibility profile...

Your personalised report is being built right now.

Assessing your digital foundation

Identifying your credibility gaps

Evaluating your AI readiness

Building your 90-day action plan

Writing your LinkedIn rewrite

Your Authority Advantage Report

Here is where you stand

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Your report is the blueprint.
Want it built for you?

You now know exactly where your visibility stands. If you'd rather not do it yourself, The Authority Advantage is a done-for-you service. From one 60-minute conversation, I build your professional presence and deliver it within 10 business days.

A rebuilt LinkedIn profile Your own one-page website Short and long professional bios A one-page professional profile, ready to send Search setup, so Google can find you

$997 · Delivered in 10 business days